The brand's designer, Xenia Rommel, was a born in Astrakhan, Russia. Has German roots, now lives in Berlin. By profession Designer of clothes, has sewing experience for more than 10 years. Graduated from the Moscow University of Design and Technology. Participated in design competitions Mercedes-Benz Fashion Week. Published on Harper’s Bazaar, Kaltblut, Vogue Russia. Worked with artists and singers.

Collection is inspired by Berlin street style. An important role in the ideology of the brand is environmental protection and the idea of wise consumption of clothing. Natural materials prevail in the designer's work due to their biodegradability and hypoallergenicity.